A New Instructional Road Map to Transform Your Interactivity

Join Ethan Edwards for this two-hour premium training webinar introducing a practical
new tool to help you harness the power of context in your e-learning designs!


Unlock the power of CONTEXT in your e-learning designs!

On-Demand Webinar & CCAF Context Design Matrix | $149

Michael Allen's CCAF-based Design Model for designing instructional interactivity (that defines good interactivity as having Context, Challenge, Activity, and Feedback) is one that we at Allen Interactions have been advocating for many years. This model can be exceptionally powerful in creating impactful e-learning, but the familiarity of the CCAF terms and the apparent simplicity of the model can sometimes get in the way of designers really achieving its power. Designers seem to get stuck translating the ideas into actual designs.

Context presents a particular challenge to designers, as this is an aspect rarely even mentioned in traditional instructional design courses. And we have been trained to focus above all on getting the content right, with the context often being an afterthought. Context is a lot more than "making it pretty" or "making it fun”― it involves creating immediate meaning and significance in the mind of the learner.  

In this two-hour webinar, Ethan Edwards will guide you through designing context and taking full advantage of its role in creating effective interactions. Ethan will introduce The CCAF Context Design Matrix for e-Learning to assist you in maximizing the impact of meaningful context when you set out to build your next e-learning course or project. This method will be illustrated with several real-world e-learning examples.

Have more questions? Ethan's got answers!

I’ve heard you talk about CCAF before. What’s different about this webinar?

CCAF forms the bedrock of Allen Interactions’ CCAF-based Design Model for creating meaningful interactivity in e-learning, and it is at the heart of all of our work. Thus it does appear in many of our presentations and publications. But as frequently as I present these ideas in workshops and conversations with designers and students, it is clear that while the ideas make sense, it is still challenging for many e-learning professionals to implement CCAF-based Design effectively in their own e-learning designs. So frankly, I’m trying a new approach, hoping to go beyond a strictly philosophical understanding and to provide some concrete assistance for instructionals designers who want to create better interactivity. I’ll be sharing some very specific techniques that you can put into practice immediately.

Can you share a little bit more about what you’ll talk about?

While CCAF-based Design is an integrated model, where Context, Challenge, Activity, and Feedback all work together to engage the learner, I’m going to focus on how to make powerful design decisions regarding context. Context can be deceptively simple. Because it is a word used with such frequency in everyday conversation, I see many designers too easily dismissing this critical design element. Designing the context includes defining an appropriate environment to create in the learner’s mind, choosing a visual style to represent that environment, selecting the instructional tone or mood for the piece, and devising a narrative thread that will capture and hold the learner’s attention. The choices in each of these areas that create context—environment, visual style, tone, and narrative thread—need to be made thoughtfully. Too often these choices are left to chance, whim, or habit, resulting in designs that are disconnected from the content and the user. This session will empower instructional designers to make informed decisions. If you don’t get context right, it’s very hard for the rest of CCAF and true instructional interactivity to fall into place.

That sounds good, but won’t I still have trouble doing this on my own?


People who attend are going to get access to the brand new CCAF Context Design Road Map for e-Learning. It’s a very concrete guide to questions you should ask during analysis and suggests specific directions to focus your thinking when designing context. Instructional design is not a cookbook step-by-step process so this road map won’t provide every last detail—you’ll still have to apply your creativity and intelligence to work out the details—but I think you’ll find this road map to give you an enormous boost in making design choices that will make the rest of your work significantly easier. I’m hoping it is the sort of thing designers can begin to expand upon on their own as they explore specific challenges in their training needs.

It sounds complicated. Should I be worried?

Not at all. We’ve laid this road map out in a graphic format you’ll be able to follow quite easily. And in the webinar I’ll be able to share some of the underlying theories that back up the road map as well as walk through several examples showing how it led us directly to the kind of award-winning designs that we have become well-known for. We regularly show our finished work, but I’ll be revealing the analysis and design thinking that is behind the polish.