Download this white paper and see the million dollar results from AutoNation's sales training program!
As America’s largest automotive dealer, with over 20,000 Sales Associates, AutoNation found itself facing a common struggle—too much content, too many people to train, too little time for training! AutoNation needed a more effective and efficient way to train advanced sales skills—a method that was scalable, repeatable, and minimized the amount of time spent away from the sales floor.
Recognizing that simply presenting content to the learners in an e-learning course would not lead to behavior change, AutoNation partnered with industry leader Allen Interactions.
The goal was to design and develop an hour-long e-learning course to build confidence in Sales Associates, preparing them to present a Sales Menu to customers and to discuss their needs with the manager at the sales desk.
But, delivering a new method of training, coupled with the recent investment in a Learning Management System, led some AutoNation leaders to question whether or not these expenses were justified. Therefore, solid metrics on performance improvement were necessary to overcome skepticism.
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We recently launched a custom elearning course and already measured a 8% increase in the primary performance area we were trying to improve! Allen Interactions created an extremely engaging, interactive sales process course with complex sales associate to customer interactions.
Director - Variable Operations Learning & Performance, AutoNation, Inc.